Title: Examen Administración de negocios y planificación integrada de negocios - (business management and integrated business planning)

Why is it important to conduct market research?

Q: Why is it important to conduct market research?
- To find if the product is already on the market.
- To analyse what the product does.
- To identify the possibility of success that there will be with the sale of a new item or with the existence of a new competitor in the market. (correct)
- To know what is happening in the good’s target market.
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What is the main objective of demand analysis?

Q: What is the main objective of demand analysis?
- Determine and measure what are the forces affecting market needs for a good or service. (correct)
- Determine what the market needs.
- Determine or measure the quantities and conditions under which an economy is able and willing to make a good or service available to the market.
- Determine the fluency of the market.
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What is the main purpose of supply analysis?

Q: What is the main purpose of supply analysis?
- Determine and measure what are the forces affecting market needs for a good or service.
- Determine what are the market principal suppliers.
- Determine or measure the quantities and conditions under which an economy is able and willing to make a good or service available to the market. (correct)
- Determine the fluency of the market.
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Examples of secondary sources of information:

Q: Examples of secondary sources of information:
- Newspaper and Zoom sessions with customers.
- Google Trends and storytelling with customers.
- Google Trends and INEGI’s surveys. (correct)
- Interviews and testing with customers.
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These are some considerations needed to determine the selling price:

Q: These are some considerations needed to determine the selling price:
- To know the cost of production, administration, and sales, plus a profit.
- To know the  potential demand for the product and the economic conditions of the country.
- To know the reaction of the competition.
- All of the above. (correct)
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Commercialization is the activity that allows the producer to deliver a good or service to the consumer with the advantages of time and place.

Q: Commercialization is the activity that allows the producer to deliver a good or service to the consumer with the advantages of time and place.
A: true

Technical analysis is divided into three parts: determination of the optimal size of the company, determination of the optimal plant location and administrative analysis

Q: Technical analysis is divided into three parts: determination of the optimal size of the company, determination of the optimal plant location and administrative analysis
A: false

To determine an optimal company size, you need to specify the number of shifts worked.

Q: To determine an optimal company size, you need to specify the number of shifts worked.
A: true

Economic evaluation has the objective to organize and systematize the monetary information provided by the previous stages as well as to prepare the analytical tables that serve as the basis for the evaluation.

Q: Economic evaluation has the objective to organize and systematize the monetary information provided by the previous stages as well as to prepare the analytical tables that serve as the basis for the evaluation.
A: true

When talking about financing, it is necessary to show how it works and how it is applied in the income statement, since it modifies the net cash flows

Q: When talking about financing, it is necessary to show how it works and how it is applied in the income statement, since it modifies the net cash flows
A: true