Title: Examen Mercadotecnia (marketing)

Marketing is the action of only promoting business.

Q: Marketing is the action of only promoting business.
A: false

One of the objectives of marketing is to turn customer wants into needs.

Q: One of the objectives of marketing is to turn customer wants into needs.
A: true

Companies identify consumer needs through the use of market research methods.

Q: Companies identify consumer needs through the use of market research methods.
A: true

Examples of market research methods are:

Q: Examples of market research methods are:
- Mails, interviews
- Focus groups, observation. surveys (correct)
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The main purpose of business activity is to satisfy consumer needs by making a product or offering a service that can be sold to the consumer at a profit.

Q: The main purpose of business activity is to satisfy consumer needs by making a product or offering a service that can be sold to the consumer at a profit.
A: true

Groups of customers to whom companies can sell their products or services

Q: Groups of customers to whom companies can sell their products or services
- Customer base (correct)
- Customer relationship
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After a customer base is established, companies must build customer relationships to maintain:

Q: After a customer base is established, companies must build customer relationships to maintain:
- Customer base
- Customer loyalty (correct)
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When companies decide to manufacture products for a specific group of consumers, these consumers are known as:

Q: When companies decide to manufacture products for a specific group of consumers, these consumers are known as:
- Loyal customers
- Target market (correct)
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Factors that change consumer spending patterns.

Q: Factors that change consumer spending patterns.
- Price of the product, price of the competing product, changes in consumer income, changes in population size and structure, changes in preferences and fashion (correct)
- Government interactions, e-commerce, free trades
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Examples of how businesses respond to changing spending patterns and increased competition

Q: Examples of how businesses respond to changing spending patterns and increased competition
- Developing products, improving efficiency, increasing promotion, looking for new markets (correct)
- Government interactions, e-commerce, free trades
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