Fundamentación Actualmente, la mercadotecnia internacional es una disciplina muy útil para los negocios ya que los potencializa al permitirles llevar exitosamente sus productos o servicios a mercados internacionales. Sin embargo, para conseguir lo anterior es necesario que se genere un plan adecuado por lo que inicialmente es necesario reconocer las capacidades actuales de las organizaciones … Leer más
Introduction Welcome to this session of the International Socio-Economic Context Course. This class finishes the review of the Ethical Concerns and Sustainability Chapter that aims for a review of the increasing interest of different business world stakeholders, related to both topics. In this session, the identification of opportunities that MNCs face as a result of … Leer más
Introduction Welcome to this session of the International Socio-Economic Context Course. This class continues the review of the Ethical Concerns and Sustainability Chapter that aims for a review of the increasing interest of different business world stakeholders, related to both topics. In this session, the identification of new challenges that MNCs face as a result … Leer más
Introduction Welcome to this session of the International Socio-Economic Context Course. This class starts the review of the Ethical Concerns and Sustainability Chapter that aims for a review of the increasing interest of different business world stakeholders, related to both topics. In this session, a review of the major environmental concerns affecting the global community … Leer más
Introduction Welcome to this session of the International Socio-Economic Context Course. This class finishes the review of the Sociocultural Factors Chapter that aims for the comprehension of how societal, political and cultural elements have an impact on MNCs activities.. In this session, the relevance of social status and family in different nations as well as … Leer más
Introduction Welcome to this session of the International Socio-Economic Context Course. This class continues the review of the Sociocultural Factors Chapter that aims for the comprehension of how societal, political and cultural elements have an impact on MNCs activities.. In this session, the influence of aesthetics and material cultures within societies will be studied. Also, … Leer más
Introduction Welcome to the tenth session of the International Socio-Economic Context Course. This class starts the review of the Sociocultural Factors Chapter that aims for the comprehension of how societal, political and cultural elements have an impact on MNCs activities.. In this session, the importance of norms related to society, politics and culture of one … Leer más
Introduction Welcome to the ninth session of the International Socio-Economic Context Course. This class finishes the review of the International Law and Global Orientations Chapter that aims for the identification and understanding of the legal concepts that influence the operations of MNCs. In this session, importance of property rights as well as the different ways … Leer más
Introduction Welcome to the eighth session of the International Socio-Economic Context Course. This class continues the review of the International Law and Global Orientations Chapter that aims for the identification and understanding of the legal concepts that influence the operations of MNCs. In this session, the different areas of concern of MNC will be presented … Leer más
Introduction Welcome to the seventh session of the International Socio-Economic Context Course. This class starts the review of the International Law and Global Orientations Chapter that aims for the identification and understanding of the legal concepts that influence the operations of MNCs. In this session, how different legal systems differ between countries will be explained … Leer más
